Our core values

 

We stand for three things: Product, People, Planet.

Our primary commitment is towards our customers who bring our vision to life. We want to create products that are not just desired by many, but also affordable to many. In times when premium things are becoming harder to afford than ever, our goal is to offer unique designs, superior fabrics and flattering fits that many women around the world can enjoy. Every woman deserves to look and feel their best and nothing else makes us happier than witnessing that. #styledinnoir

Diversity and inclusion stand at the core of who we are. We truly believe that talent and skill is not restricted to a certain gender or race. Being a female-founded company, empowering women comes like second nature to us. From supply chain, day-to-day jobs to front-end, we try to create equal opportunities for everyone.

In everything we do, we consider the impact on the planet and what world we are creating for our future generations. Creating a fine balance between sustainability and survival comes with its own challenges. But we believe that ‘little drops make the mighty ocean’ and are continuously improving our materials and processes to contribute our share in a global movement towards a better future.